This week’s TuesD3y spotlight shines on Wesley College. Wesley College is a private liberal arts college in Dover, Delaware, established in 1873. Their football program competes in the New Jersey Athletic Conference surrounding the New York City area.

Wesley competes as the wolverines, which already creates a branding obstacle given that most people will think of “That Team Up North” when they hear the moniker. However, the reason we have chosen Wesley for our spotlight is how well they break from this image and create their own identity.

wesley wolverine.jpg

Image Courtesy of scorestream.com

The Wesley Wolverine logo is simple but striking. The two different blues go well together (similar to the URI rams). The logo itself is menacing, and shows clear motion with its comet-like shape.

One of my biggest qualms with small schools is that they often have great logos, but for no reason leave them off the helmet in place of numbers or a bland, boiler plate design. The Wolverines do not fall for this trap; they brandish this logo in all its glory.

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Image Courtesy of minorleaguesportsreport.com

The helmets aren’t the only reason we love these uniforms so much. The Wolverines have such a pleasant shade of navy, and the shoulder stripes and block letters create a bold, professional look.

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Image Courtesy gowesleyathletics.com

Wesley has also used these road whites. I don’t care for them as much as the home blues, but they do their job. I do like the light blue outlines on the numbers. They go especially well with the light blue gloves.

Wesley football had a great season this year, making it to the NCAA D3 playoffs. After a dominant win against Rensselaer in the first round, the Wolverines were eliminated by Brockport St. in the second round.

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Image Courtesy of democratandchronicle.com

Wesley also had two alumni sign NFL contracts this year.

Check out last week’s D3 spotlight with University of Dubuque!

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