How Much Does It Cost To Sponsor A Bowl Game?

With seemingly random companies like “Bad Boy Mowers” and “Cheribundi Tart Cherry” sponsoring bowls, you may wonder how costly it is to buy the naming rights to a bowl game. While even the cheapest bowls aren’t pocket change, it may not be as expensive as you think.

The cheapest cost to sponsor a bowl game can be estimated at around $500,000. The Birmingham Bowl recently was compensated in that amount from the city for their lack of a sponsor, providing a good estimate on their baseline expectation.

Union Home Mortgage Gasparilla Bowl Signage

However, $500,000 isn’t going to get you the naming rights to a New Years Six game. Capital One reportedly paid up to $25 million to sponsor the Orange Bowl in 2017, and it’s safe to assume that cost has risen quite a bit since then.

Given private companies sponsor these bowls, it’s not always easy to track down exact values. the simple answer is, you could pay anywhere from half a million to upwards of $30 million to sponsor a bowl game depending on how important of a game it is.

What is a College Football Bowl Game and How Many Bowl Games Are There?

If you’re newer to CFB or only follow NFL, the concept of a Bowl Game may confuse you. The simplest way to put it is that it is a game played at the end of the season to reward the great teams and match them up against an equally great competitor they may not often face.

How many bowl games are there?

For the 2022-23 season, there are 43 Bowl Games. This means 86 teams will qualify. Only 2 of these bowls are playoff games with the 4 team playoff model.

How do teams qualify for a bowl game?

Generally, a team is rewarded with a bowl when they finish with a .500 or better record (typically this means getting at least 6 wins). The more wins you get, the better bowl game you’re generally awarded with. However, special committees pick the bowls, and sometimes choose teams over others based on local alumni concentration or the money they could potentially make off bringing a bigger brand to the bowl.

What are the best bowl games?

Orange Bowl Trophy in front of Hard Rock Stadium

The best bowl games are the “New Years 6”, six bowl games played on New Years weekend. These bowls are the Fiesta Bowl, Cotton Bowl, Rose Bowl, Peach Bowl, Sugar Bowl and Orange Bowl. In the current 4 team playoff model, two of these bowl games are playoff games (rotating between them).

Notre Dame Football Season Predictions

PODCAST: Previewing The Notre Dame 2020 Schedule

In a year where almost nothing has been normal, there is one thing that is: Notre Dame is going to be hard to beat.

With 5th year senior and Heisman candidate Ian Book leading the offense, and play makers like Kyle Hamilton and Jeremiah Owusu-Koramoah leading the defense, Notre Dame is primed for another big year. Here are final score predictions for every Fighting Irish game this year; let us know what you think in the comments or on Twitter!

vs. Duke:

Notre Dame Fighting Irish VS Duke Blue Devils: Football Betting Lines - One  Foot Down

Notre Dame opens the season in South Bend against Duke. Last season, Notre Dame easily defeated the Blue Devils 38-7, and I don’t expect this year to be any different. Because this is the first game of the season, Notre Dame will probably come out a little rusty. I expect Duke to keep it close in the 1st half, but Notre Dame eventually pulls away in the 2nd half and wins convincingly.

Prediction: Notre Dame 31, Duke 14

vs. South Florida

USF's 2020 football schedule finalized

This should be Notre Dame’s easiest win of the season. Barring another 3 hour rain delay, Notre Dame should cruise to an easy victory to move to 2-0.

Prediction: Notre Dame 42, South Florida 13

at Wake Forest

College Football Week 10 Betting Lines, Heisman Chatter & Championship Odds  - One Foot Down

In Week 4, Notre Dame travels to Wake Forest for their first road game of the season. Notre Dame should have no problem winning this game, but I still expect Wake Forest to keep it closer than it should be. Notre Dame will lead the whole game, and Wake Forest will score late to make the game look closer than it actually was.

Prediction: Notre Dame 28, Wake Forest 23